The Lower East Side, LES, of New York City has traditionally been know as a eccentric neighborhood, where the streets are named, not numbered, and the people are young, hip and cool.
But recently, due to the onset of the national recession, many small business owners in the LES have felt the financial pinch of not having a steady stream of business from the young hip crowd, who presumably are out of work themselves.
So the LES Business Improvement District decided to take a dual approach to increase the foot traffic in the area, and started to have more family oriented daytime events, like Apple Day.
In theory bringing more people to the neighborhood, should help small business owners to grow, but in actuality has having a dual approach to the economy really helped? Check out this video and tell me what you think.